Jupiter Adds New Ratings Categories, Access Metrics

Share this article:
Jupiter Media Metrix has added audience ratings for vertical channels and components of online portals to its measurement service, new metrics on how consumers access the Internet and updated its policy on pop-up and pop-under pages, the company said yesterday.


Internet analysis and measurement firm's new categorization structure ranks portal channels, online software applications such as file sharing and chat software, and commercial online services such as America Online, CompuServe and United Online. These now will be rated in 27 categories and 71 subcategories.


"Over the years, online media have evolved from static Web pages to an array of niche content delivered through dynamic platforms and technologies including vast Web portals, proprietary online services and online software utilities like messaging and file-sharing," said Will Hodgman, president of Jupiter Media Metrix's measurement business.


The company also introduced the Internet Access Report, a monthly rating of how people use online media from home. The report breaks out the top browsers and commercial online services that people use to access the Internet and proprietary networks.


Jupiter Media Metrix also updated its policy for reporting pop-up pages, including a category for "promotional servers." The category includes Web sites that use techniques resulting in involuntary visits to Web sites. Such sites include sellers of e-mail lists, opt-in e-mail providers, image servers, promotional links and stand-alone domains that generate the majority of their traffic from pop-up or pop-under ads.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.