May 11, 1998
Juno, Audio Book Club Strike Marketing Alliance
Online service provider Juno, New York, announced an exclusive marketing alliance with audio books direct marketer Audio Book Club, Morristown, NJ. The agreement will give Audio Book Club the exclusive right to advertise products in the audio book category on Juno-linked Web sites. The campaign will include banner, pop-up and interstitial ads and an interactive store that users will be able to browse.