February 03, 1999
Juno and AT&T Join Forces, Debut Interactive Campaign
AT&T Wireless Services and Internet service provider Juno, New York, have signed a marketing alliance agreement that will allow AT&T to market its Digital PCS services to Juno's members through a number of interactive campaigns. Through the agreement Juno's subscribers will be able to sign up for AT&T wireless rate plans such as the AT&T Digital One Rate.
The two companies are planning an integrated campaign of banner and interstitial pop-up advertisements that will inform Juno users about the offers being made by AT&T. The first phase of the campaign is set to begin next week.