Juno and AT&T Join Forces, Debut Interactive Campaign

Share this article:
AT&T Wireless Services and Internet service provider Juno, New York, have signed a marketing alliance agreement that will allow AT&T to market its Digital PCS services to Juno's members through a number of interactive campaigns. Through the agreement Juno's subscribers will be able to sign up for AT&T wireless rate plans such as the AT&T Digital One Rate.


The two companies are planning an integrated campaign of banner and interstitial pop-up advertisements that will inform Juno users about the offers being made by AT&T. The first phase of the campaign is set to begin next week.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.