Junkscience.com Uses Contest to Spur 'Organic Food' Debate

Share this article:
Junkscience.com, Washington, yesterday launched its "Organic Is Just Marketing" sweepstakes.


The Web site is seeking to provide information and create a debate about the U.S. Department of Agriculture's rules concerning the labeling of organically grown foods.


To enter, Junkscience.com site visitors must e-mail their opinion to the Agriculture Department about whether there should be a USDA seal for "organic foods." Opinions can be positive or negative.


Public opinion surveys indicate that a seal would convey a sense of food quality, safety, nutrition or environmental benefit over other foods, but Junkscience argues there is no scientific evidence to support that claim.


The contest winner will receive $1,000.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.