How will they be judged?

A panel of approximately 60 judges will select the winners through an extensive and thorough two-day process. These judges must be executive or SVP creative directors. All judges must presently work as a creative and must have done so for at least five years. Round 1 is the elimination round. Round 2 is the scoring round.

Judging is based on a creative solution to the marketing problem via:

• Concept: the overall creative idea
• Copy: how well the copy is crafted
• Art direction: the use of design and graphic elements to deliver the message

Any judge that has a conflict of interest, including but not restricted to: working for an agency that submitted that campaign, and/or involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring entries will be made at the discretion of the judges, and their decision will be final.

Placers (gold, silver, bronze) will be determined based on overall scoring. There may be multiple placers or no placers at all in each use of media.

Previous Chair of Judges

2009                Michael Mendenhall, HP
2008                Jeffrey Hayzlett, Kodak
2007                Deborah Radcliffe, Pfizer
2006                Ian Baer, iCrossing
2005                Howard Draft, Draftfcb