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Comedy Central's Marketing Strategy Is No Joke
The Beauty of Building a Global Brand With Local Relevance
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
It may not be the sexiest channel, but it is the most reliable.
Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.