The 32nd Caples Awards entries are now closed. Finalists will be announced December 14, 2009.
A panel of approximately 80 judges will select the winners through an extensive and thorough two-day process. These judges must be executive or SVP creative directors. All judges must presently work as creative and must have done so for at least five years. Round 1 is the elimination round. Round 2 is the scoring round.
Voting is based on a creative solution to the marketing problem via:
- Concept - the overall creative idea
- Copy - how well the copy is crafted
- Art Direction - the use of design and graphic elements to deliver the message
Any judge that has a conflict of interest, including but not restricted to: working for an agency that submitted that campaign, and/or involved with any aspect of the project, will not be allowed to judge that entry. Judges may move entries between categories if deemed unsuitable to one but appropriate for another. Scoring entries will be made at the discretion of the judges, and their decision will be final.
Confidentiality
Your submission of an entry to this contest constitutes your authorization, if it is selected as winner or finalist, to permit John Caples International Awards, Inc. and Haymarket Media, Inc. to place the entry on display at the awards ceremony and other public awards displays; to include it in the Caples Presentation Book; and to show it as part of any Caples Awards audio, visual, or printed promotion. If certain details must be kept confidential, please indicate this clearly on the entry, including exactly what information cannot be disclosed; simply do not mark the entire entry confidential.
Previous Chair of Judges
2008 Jeffrey Hayzlett
2007 Deborah Radcliffe
2006 Ian Baer
2005 Howard Draft