Direct Line Blog

Judge throws cold water on Google book project, possible new ad revenue stream

Share this article:

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to “exploit” books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.

Judge Denny Chin ruled that the agreement “would arguably give Google control over the search market for books,” according to The Wall Street Journal. Other tech-sector giants, such as Amazon.com and Microsoft, also opposed Google's project. The settlement that Google had reached with The Author's Guild and the Association of American Publishers “blessed Google's scanning efforts and also potentially allowed for ads to be shown on the book pages online,” according to the Journal.

Like seemingly all types of online advertising, the book-scanning project also ran into privacy complaints, according to Bloomberg. “Privacy concerns were raised by objectors, who said it would give Google information about what people read and how they read it, data the company could use to improve search results and sell advertising,” reported Bloomberg's Bob Van Voris and Susan Decker.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.