Jubillenium Mailing Promotes Peace

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Jubillenium, New York, will launch an international business-to-business direct mail campaign next week to raise more than $1 million in donations and sponsorships to help promote peace in the new millennium.


This week fewer than 1,000 mail pieces will go out to Fortune 1000 companies around the world - including Sony, Time Warner, Paramount, Citibank, Merrill Lynch, Seagram's and Paine Webber - followed by a 10,000-piece mailing later this month. The mailer asks potential sponsors to join the program by either donating or by sponsoring one of its millennium events scheduled this year and next. Recipients also will be directed to the Jubillenium Web site where they can learn more about the program. A brochure gives a complete listing of upcoming events.


"Both mailings will be going out to highly targeted lists," said Ronn Torossian, account supervisor at G.S. Schwartz, New York, the agency helping to coordinate the campaign for Jubillenium. "We are looking at companies who have a track record of being involved with nonprofit organizations and special causes. And, we will be looking to get involved with nonprofit groups that have an interest in peace and hunger efforts."


A response card will be included with the mailing, and recipients will receive a follow-up phone call.


"The response card is going to have a section where they can check off how much they are going to donate," Torossian said. The minimum donation is $1,000.


Jubillenium also is asking corporations to sign its Manifesto 2000, which has already been signed by Mikhail Gorbachev, the Dalai Lama, Nelson Mandela and Coretta Scott King. The Manifesto will appear as a full-page ad in the New York Times late this month with all of the signatures displayed.


The central part of the mailing is a multicolored section detailing the different levels of sponsorship a corporation can choose to be part of: bronze, silver, gold and platinum.


Bronze gives participants the right to display the Jubillenium "Peace for a Thousand Years" logo on products, a full-page ad in the Journal For Peace, a banner ad, and a company logo displayed on the Jubillenium bumper sticker, which will be distributed throughout the world. Silver adds a link from the company's Web site to the Jubillenium site; gold includes additional event sponsorship and mention in promotional materials; and platinum includes sole sponsorship of an event, prominent visibility in ad campaigns and announcements, a special message of peace from a company representative in its video news release, and a platinum page ad in the Peace Journal.


Torossian said participants also will be given the chance to speak at events and set up tables to distribute literature about their companies' products and services.
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