Juan Martinez

Most Recent Articles by Juan Martinez

Ogilvy & Mather New York names chief creative

Ogilvy & Mather New York names chief creative

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Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.

Marketsmith promotes insider to GM and EVP

Marketsmith promotes insider to GM and EVP

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Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.

Financial marketers neglect social media as a direct response marketing channel

Financial marketers neglect social media as a direct response marketing channel

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Despite the need to connect with consumers across multiple channels, financial services institutions still don't view social media as an effective direct marketing channel.

Integrated campaign yields double-digit growth

Integrated campaign yields double-digit growth

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Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.

Forbes Media promotes two executives

Forbes Media promotes two executives

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Meredith Kopit Levien has been promoted to chief revenue officer at Forbes Media, said Mike Perlis, president and CEO of Forbes Media. Mark Howard has also been promoted to SVP of digital advertising strategy.

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