Most Recent Articles by Joy Boyson, The Marketing Store
Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 million — the highest advertising rate in Super Bowl history. Today's marketers are looking for new ways to measure and justify this spend. Some even argue that costs have come down since 2002.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...