Joy Boyson, The Marketing Store

Joy Boyson is the Director of new business at The Marketing Store. Contact her at joy.boyson@tmsw.com

Most Recent Articles by Joy Boyson, The Marketing Store

DR provides Super bang for buck

DR provides Super bang for buck

Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 mil­lion — the highest advertising rate in Su­per Bowl history. Today's marketers are looking for new ways to measure and jus­tify this spend. Some even argue that costs have come down since 2002.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...