Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 million — the highest advertising rate in Super Bowl history. Today's marketers are looking for new ways to measure and justify this spend. Some even argue that costs have come down since 2002.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.