Joy Boyson, The Marketing Store

Joy Boyson is the Director of new business at The Marketing Store. Contact her at joy.boyson@tmsw.com

Most Recent Articles by Joy Boyson, The Marketing Store

DR provides Super bang for buck

DR provides Super bang for buck

Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 mil­lion — the highest advertising rate in Su­per Bowl history. Today's marketers are looking for new ways to measure and jus­tify this spend. Some even argue that costs have come down since 2002.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...