Joy Boyson, The Marketing Store

Joy Boyson is the Director of new business at The Marketing Store. Contact her at joy.boyson@tmsw.com

Most Recent Articles by Joy Boyson, The Marketing Store

DR provides Super bang for buck

DR provides Super bang for buck

By

Super Bowl XLII advertisers will spend more than $135 million on advertising this February 3. The price tag for a 30-second TV spot is $2.7 million to $3 mil­lion — the highest advertising rate in Su­per Bowl history. Today's marketers are looking for new ways to measure and jus­tify this spend. Some even argue that costs have come down since 2002.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here