Josh Aberant

Josh Aberant, privacy and standards manager, Lyris Inc.

Most Recent Articles by Josh Aberant

Banes of deliverability: data source's role in e-mail bounces

In my earlier article in the banes of deliverability series, we focused on ways to improve e-mail deliverability by avoiding customer complaints. But complaints aren't the only obstacle on the path to making sure that your message gets in front of its intended audience — the infamous e-mail bounce is another.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...