Josh Aberant

Josh Aberant, privacy and standards manager, Lyris Inc.

Most Recent Articles by Josh Aberant

Banes of deliverability: data source's role in e-mail bounces

In my earlier article in the banes of deliverability series, we focused on ways to improve e-mail deliverability by avoiding customer complaints. But complaints aren't the only obstacle on the path to making sure that your message gets in front of its intended audience — the infamous e-mail bounce is another.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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