Josh Aberant

Josh Aberant, privacy and standards manager, Lyris Inc.

Most Recent Articles by Josh Aberant

Banes of deliverability: data source's role in e-mail bounces

In my earlier article in the banes of deliverability series, we focused on ways to improve e-mail deliverability by avoiding customer complaints. But complaints aren't the only obstacle on the path to making sure that your message gets in front of its intended audience — the infamous e-mail bounce is another.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...