Jones fills EVP slot at Arc Worldwide

Share this article:

Arc Worldwide, the direct marketing arm of Chicago-based agency Leo Burnett, has appointed Nick Jones its EVP, retail practice lead and account director. The former managing director of Draftfcb agency Rivet London is charged with improving Arc's retail unit, which includes clients McDonald's, Comcast and Procter & Gamble, in the new position.

"Cross-channel activation is something we want to do more of" with retail clients, Jones said. "Because so many consumers shop across channels, ensuring that the brand experience is consistent across those channels is very important."

Jones, who joined the firm last month, is also part of the Retail Commission on Shopper Marketing, an initiative of the In-store Marketing Institute sponsored by Arc client Coca-Cola.

"[Coca-Cola] asked us, as the agency partner, to be part of that commission," Jones said. "It's going to be looking into defining the world of shopper marketing better, and helping the retailer side of the equation get more involved and get more of an understanding of what it means."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.