Jonathan Prezant

Most Recent Articles by Jonathan Prezant

Only 20% of Marketers Truly Know Their Customers

Only 20% of Marketers Truly Know Their Customers

According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Byte: OgilvyOne acquires Verticurl

News Byte: OgilvyOne acquires Verticurl

OgilvyOne has acquired a majority stake in Verticurl.

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.