Jonathan Prezant

Most Recent Articles by Jonathan Prezant

Only 20% of Marketers Truly Know Their Customers

Only 20% of Marketers Truly Know Their Customers

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According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Byte: OgilvyOne acquires Verticurl

News Byte: OgilvyOne acquires Verticurl

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OgilvyOne has acquired a majority stake in Verticurl.

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

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Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

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Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

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A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

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