According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
OgilvyOne has acquired a majority stake in Verticurl.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
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