Most Recent Articles by Jonathan Prezant
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
OgilvyOne has acquired a majority stake in Verticurl.
Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.
Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.
A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.
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Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...