Jonathan Prezant

Most Recent Articles by Jonathan Prezant

Only 20% of Marketers Truly Know Their Customers

Only 20% of Marketers Truly Know Their Customers

According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Byte: OgilvyOne acquires Verticurl

News Byte: OgilvyOne acquires Verticurl

OgilvyOne has acquired a majority stake in Verticurl.

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

News Byte: Erin Matts hired as CMO of Omnicom's Annalect

Erin Matts has been appointed CMO of Annalect, Omnicom Media Group's data driven marketing technology division.

Are Your Emails Ousted Before Hitting Inboxes?

Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes, according to a new report.

More Than One in 10 Emails Are Faulty

More Than One in 10 Emails Are Faulty

A new study finds that more than one in 10 emails from major marketers contains at least one faulty feature.

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Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.