Online banking and financial service firm EverBank Financial Corp has named marketing communications firm Carton Donofrio Partners (CDP) as its agency of record. As part of EverBank's long-term growth initiative, CDP will create a digital ad targeting high earning prospects in the hopes of increasing acquisition among that demographic in the second quarter of 2009.
Google reported a 6% increase in first quarter earnings over the same period last year and a 3% decrease compared to the fourth quarter of 2008. Google released its first quarter earnings today during a conference call with investors.
The Economist magazine has named ALC Data Management as its data manager in the hopes of generating greater revenue from the direct marketing segment. Lake Group Media had been the previous data manager. The Economist, which focuses on international, economic and business news, has been thriving despite the recession as its circulation, now at 455,006 subscribers, and ad pages continue to grow.
Financial services company KeyBank has named Sapient Interactive as its interactive agency of record. Sapient Interactive will create, manage and deliver digital marketing for KeyBank's online entities.
Q: How does Hitwise generate its view of what's happening on the Web? A: Through partnering with a range of Internet service providers and opt-in panel providers, we collect anonymous information from our data partners.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.