Jonathan Mack

Hoover's and its parent company D&B have announced the release of the browser-based application Hoover's Mobile for iPhone users and the device-enabled application Hoover's MobileSP for BlackBerry and Windows Mobile smartphone users.

ETrigue Corp. released eTrigue 3.0 today. The application was designed to coordinate marketing and sales efforts by finding, sorting and qualifying suitable buying prospects.

According to a new Feed Company survey, marketing agen­cies are paying more attention and are willing to pay more money for viral video.

Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.

Appssavvy, a direct sales company connecting brands and social media applications, has secured $3.1 million in Series A funding, directed by True Ventures.