John Sather joins SubscriberMail

Share this article:

E-mail marketing firm SubscriberMail has hired John Sather as vice president of sales to help grow the company.

Previously, Mr. Sather was director of sales and area general manager at design think tank DMX Inc., Austin, TX. There he led the sales, operations, marketing and administration for a seven-state region.

"I am joining this successful team and will add my history of consultative skills to the customer service mix," Mr. Sather said.

Prior to DMX, Sather was sales and customer service manager for Chicago Legal Copy Solutions, Chicago, which provides legal firms and corporations with analog and electronic document management and courtroom graphics services. While at the company, he improved overall sales by 30 percent in one year.

Sather also held positions at IKON Document Services, 3M/Commercial Audio Systems and Muzak LLP. He has a bachelor's degree from Lewis University in Romeoville, IL.

Mr. Sather sees e-mail as a growing channel.

"As the U.S. Postal Service continues to boost rates, e-mail marketing becomes increasingly attractive to direct marketers as an efficient channel to reach a targeted audience," Mr. Sather said. "This is a high-growth industry because with e-mail marketers can economically send targeted, trackable messages and quickly engage with their customers."

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Is Reliance on Email Stifling Lead Nurturing?

Is Reliance on Email Stifling Lead Nurturing?

Pressure to drive revenue has some B2B marketers looking to take a more multichannel approach to lead nurturing.

Blame Canada? CASL Leads to SPAM in the Short-Term

Blame Canada? CASL Leads to SPAM in the ...

In the email world, silence does not consent—at least not in Canada, where much fretted over anti-spam legislation went into effect on July 1.