John Golden is author of Winning the Battle for Sales and Social Upheaval: How to Win @ Social Selling and chief strategy officer for Piperlinersales. He previously held the roles of president & CEO at Huthwaite and Omega Performance, as well as several other pivotal positions in sales, marketing, and product development—all of which gives him a uniquely expansive view on what it takes to engage successfully with target customers.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Stand out from the competition by being a go-to content source for buyers.
Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How the two departments can co-write valuable insight for buyers.