John Golden is author of Winning the Battle for Sales and Social Upheaval: How to Win @ Social Selling and founder and CEO of Focused Revenue Results Inc., which helps small, midmarket, and startup companies with strategy, marketing, and sales. He previously held the roles of president & CEO at Huthwaite and Omega Performance, as well as several other pivotal positions in sales, marketing, and product development—all of which gives him a uniquely expansive view on what it takes to engage successfully with target customers.

Latest Columns

Remind Me Again, What Are We Automating?

Remind Me Again, What Are We Automating?

Marketers be warned: Don't invest in technology without a solid strategy in place first.

What's the Story Sales and Marketing?

What's the Story Sales and Marketing?

How the two departments can co-write valuable insight for buyers.

Putting One Bigfoot in Front of the Other

Putting One Bigfoot in Front of the Other

Sales transformation is a monster of a journey.

Do We Have a Connection?

Do We Have a Connection?

Marketing executives need to connect with their employees via LinkedIn—here's why.

The Patience of a Wolf

The Patience of a Wolf

The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.

Brand of Gold

Brand of Gold

Personal branding for marketers and salespeople alike is a business imperative.

Does Your Sales Team Have Happy Ears?

Does Your Sales Team Have Happy Ears?

Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Selling to Goldfish

Selling to Goldfish

Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?

[Marketing] Noise Annoys

[Marketing] Noise Annoys

Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.

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