As the social noise increases, customers will increasingly tune out. So, in 2015 think quality over quantity.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Stand out from the competition by being a go-to content source for buyers.
Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How the two departments can co-write valuable insight for buyers.
Sales transformation is a monster of a journey.
Marketing executives need to connect with their employees via LinkedIn—here's why.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Personal branding for marketers and salespeople alike is a business imperative.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...