Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Why marketers make good wingmen for salespeople.
The average tenure of B2B sales leaders is 18 months. Here's why marketers should pay attention to that turnover rate.
Stand out from the competition by being a go-to content source for buyers.
Three words apply when adopting SFA: Keep it simple.
This one-step regimen is more obvious than you think.
Don't let its name fool you. Why social selling isn't just for the sales department.
Why the sales manager's role is more crucial than you think.
Marketers be warned: Don't invest in technology without a solid strategy in place first.
How the two departments can co-write valuable insight for buyers.
Sales transformation is a monster of a journey.
Marketing executives need to connect with their employees via LinkedIn—here's why.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
Personal branding for marketers and salespeople alike is a business imperative.
Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads.
Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.
Marketers have mere seconds to capture customers' fleeting attention. Do your communications resonate, motivate, and differentiate?
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
Customer-centric B2B marketers create a continuous flow of conversations and interactions with buyers
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...