John Deere taps GroupM's Mindshare for national media

Share this article:

Global media agency Mindshare has been tapped by Deere & Company's worldwide commercial and consumer equipment division of John Deere - a producer of construction and farming equipment - to cover its national media planning and buying.

Mindshare is part of WPP-owned GroupM and will handle the account estimated to have over $25 million in spending. Previously the account was handled by Omnicom's GSD&M Idea City, which will continue as the division's creative agency.

Malone Advertising, a subsidiary of JWT, which also is owned by WPP, already covers media for Deere's local dealer advertising.

Mindshare confirmed the news, referring detailed questions to John Deere. At time of press, John Deere had not responded to inquiries.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...