John Deere Dealers Get DM Site

Share this article:
USA MailNow said that it has launched an international corporate direct marketing site for more than 2,500 John Deere dealers.


Dealers can use the password-protected site to create customized direct marketing campaigns. The site has agriculture industry-related features such as postcard and multi-page direct mail templates with quality photographs of chainsaws, riding tractors and other equipment. Dealers can edit copy for their local market.


The site has a mailing list database of consumers and business prospects that users can customize based on demographics they set, such as number of acres and income. A separate library of direct marketing materials will be created for John Deere's French-speaking customers in Canada.


After direct mail pieces are created, users can access mailing list brokers from the site or upload and submit their own list of prospects.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.