John Deere Dealers Get DM Site
Dealers can use the password-protected site to create customized direct marketing campaigns. The site has agriculture industry-related features such as postcard and multi-page direct mail templates with quality photographs of chainsaws, riding tractors and other equipment. Dealers can edit copy for their local market.
The site has a mailing list database of consumers and business prospects that users can customize based on demographics they set, such as number of acres and income. A separate library of direct marketing materials will be created for John Deere's French-speaking customers in Canada.
After direct mail pieces are created, users can access mailing list brokers from the site or upload and submit their own list of prospects.