John Byrne

John Byrne is the executive editor of BusinessWeek. Reach him at John_Byrne@businessweek.com.

Most Recent Articles by John Byrne

Editors as direct marketers

Amid all the turmoil and angst in media circles today, the big debate is how media must change to find a new future. Everyone agrees the business model is irreparably broken. Advertising alone can no longer support most newspapers or magazines, which have heavily subsidized subscribers for years. Everyone agrees the future is digital, but digital advertising doesn't provide the volume of dollars necessary to maintain traditional media's sizable investment in editors and writers.

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