Most Recent Articles by John Byrne
Amid all the turmoil and angst in media circles today, the big debate is how media must change to find a new future. Everyone agrees the business model is irreparably broken. Advertising alone can no longer support most newspapers or magazines, which have heavily subsidized subscribers for years. Everyone agrees the future is digital, but digital advertising doesn't provide the volume of dollars necessary to maintain traditional media's sizable investment in editors and writers.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...