John Arnold

Author of "Email Marketing for Dummies" and director of Constant Contact’s Education Partner Program

Most Recent Articles by John Arnold

Mobile e-mail marketing — Tapping into the epidemic

In the past few years, there has been an explosion of consumers using mobile devices for messaging - leading to almost obsessive mobile phone use among many consumers.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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