Joe Chin, Guidester Inc.

Joe Chin is CEO of Guidester Inc., New York. Reach him at

Most Recent Articles by Joe Chin, Guidester Inc.

Good search arbitrage: Buy low, sell high, add value

Good search arbitrage: Buy low, sell high, add value


Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon as a sketchy, even duplicitous, business. While most often associated with financial institutions, investment banks and even casinos, this practice has found its way into the world of search. And its entry for the most part has not been well received. (This article first appeared in the June issue of Essential Guide to Search Engine Marketing.)

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