Defined as the practice of taking advantage of inherent price differentials in markets, arbitrage is often frowned upon as a sketchy, even duplicitous, business. While most often associated with financial institutions, investment banks and even casinos, this practice has found its way into the world of search. And its entry for the most part has not been well received. (This article first appeared in the June issue of Essential Guide to Search Engine Marketing.)
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.