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Reader's Digest, Arcadia release South African names through Acton

March 19, 2010

Reader's Digest and Arcadia catalog have made two lists of South African consumers available through manager Acton Direct. The files are new to market.

Footlocker.com launches PIP targeting e-commerce buyers

March 18, 2010

Footlocker.com launched a package insert program on March 18 through manager Zed Marketing Group. The program reaches people who order from the footwear company's e-commerce site.

Penton awards MeritDirect list management

March 16, 2010

Trade publisher Penton Media awarded MeritDirect management of its databases effective April 1. The previous manager was Walter Karl.

Clean data helps mail reach its target

Beatriz Santin, marketing director, Experian QAS March 15, 2010

The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.

Source Interlink releases two new lists through Specialists

March 12, 2010

Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.

Media Horizons releases Rodale database

March 11, 2010

Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.

Dr. Knoll awards Macromark list management

March 05, 2010

Dr. Knoll Health Products changed list managers from Country Marketing to Macromark on March 5.

Pregnancy.org awards Worldata list management

March 03, 2010

Pregnancy.org turned over management of its postal and e-mail files to Worldata on March 3. The files were not previously on the market.

RBI combines Mardev, DM2 marketing divisions

Nathan Golia March 03, 2010

Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.

Colossal Profits turns to MetaResponse for list management

March 02, 2010

Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.

Click to read DMNews' 30th anniversary issue

What People are Saying

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