The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 1.
The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.