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Marketing Challenge: When Marketing and Sales Collide

Marketing Challenge: When Marketing and Sales Collide

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The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 1.

Marketers: Overworked But Overjoyed

Marketers: Overworked But Overjoyed

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The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.

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Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


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