Job Site Lampoons Usual Tech Ads

Share this article:
Employment Web site ComputerJobs.com, Atlanta, debuted its national radio campaign Monday taking aim at technical companies and professionals while subtly mocking its competitors' advertising tactics.


The firm said other tech job sites overestimate their services in promotions, while its ads will appeal to a no-nonsense tech audience. Its commercials will use language attempting to make light of what tech professionals normally hear in such ads. The 30-second and 60-second radio spots were preceded by billboard, print and direct mail efforts that began last year.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.