JoAnn DeLuna

Most Recent Articles by JoAnn DeLuna

Former Motorola Mobilily CMO joins Blue Calypso as CEO

Former Motorola Mobilily CMO joins Blue Calypso as CEO

Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.

Rio SEO bolsters search with Top Local Search acquisition

Rio SEO bolsters search with Top Local Search acquisition

Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings.

Horizon expands outreach to Hispanic community

Horizon expands outreach to Hispanic community

Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

Google quantifies display advertising trends

Google quantifies display advertising trends

Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.