Most Recent Articles by JoAnn DeLuna
Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings.
Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.
More Articles by JoAnn DeLuna
Most Recent Blog Posts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.