Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.
Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings.
Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.