JoAnn DeLuna

Most Recent Articles by JoAnn DeLuna

Former Motorola Mobilily CMO joins Blue Calypso as CEO

Former Motorola Mobilily CMO joins Blue Calypso as CEO

Blue Calypso, a digital marketing start-up firm based in Texas has appointed Bill Ogle as chairman and CEO.

Rio SEO bolsters search with Top Local Search acquisition

Rio SEO bolsters search with Top Local Search acquisition

Covario subsidiary Rio SEO acquired Top Local Search to expand its local search offerings.

Horizon expands outreach to Hispanic community

Horizon expands outreach to Hispanic community

Horizon Blue Cross Blue Shield of New Jersey knew it needed to better reach out to the Hispanic community. The question was, 'How?'

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

Google quantifies display advertising trends

Google quantifies display advertising trends

Google is endeavoring to put a quantitative spin on certain beliefs currently held within the display advertising industry.

More Articles by JoAnn DeLuna

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.