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Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

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Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

Wi-Fi users a growing opportunity for advertisers

Not only are US consumers accessing Wi-Fi hotspots more regularly, but they're doing more than just checking their e-mail once they're online, suggesting these Wi-Fi users are a growing opportunity for advertisers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...