Jim Calhoun, PopularMedia

Jim Calhoun is CEO of PopularMedia. Reach him at jim@popularmedia.com.

Most Recent Articles by Jim Calhoun, PopularMedia

Facebook blunder still a triumph

Facebook blunder still a triumph

Like most people, you probably get ad­vice from friends before a big purchase - perhaps you even consult friends on little purchases. You've probably noticed that getting insights from your trusted connec­tions is easier than ever, thanks to e-mail, instant messaging, mobile phones, and so­cial networking sites.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...