Jan 28, 2008
Like most people, you probably get advice from friends before a big purchase - perhaps you even consult friends on little purchases. You've probably noticed that getting insights from your trusted connections is easier than ever, thanks to e-mail, instant messaging, mobile phones, and social networking sites.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
