Jiffy Lube Mail Touts Shell Rebates

Share this article:
A new Jiffy Lube International marketing program, in conjunction with Shell Oil Products U.S. and Citi Cards, relies on direct mail to inform its customers about a program in which they can earn rebates on gasoline purchases.


The rebates are earned when they use the Shell MasterCard from Citi Cards to pay for services and products at Jiffy Lube oil change facilities. Jiffy Lube International, Houston, is a wholly owned subsidiary of Shell Oil Co.


Jiffy Lube customers who use their Shell MasterCard to pay for vehicle maintenance services and products at Jiffy Lube service centers now earn a 5 percent rebate based on the first $100 of their daily Jiffy Lube purchases. The rebates are applied to future purchases of Shell gasoline.


The effort includes direct mail sent to Jiffy Lube customers to inform them of the new savings they can earn by using the Shell MasterCard. Citi Cards, which issues the Shell MasterCard, also promotes the rebates through direct mail coupons in new account solicitations and through statement inserts and fulfillment mailings.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.