Jet Blue takes loyalty to heart
Dianna Dilworth
February 28 2007
Jet Blue Airways issued a Customer Bill of Rights promising
passengers payback for delays in response to a large breakdown in the
airline's service that left passengers stranded and stuck over
Presidents' Day Weekend.
CEO David Neeleman sent out a formal apology letter and video
address, both of which were featured on the airline's Web site at
www.jetblue.com and e-mailed to customers. The letter was also seen
in print in a full-page ad in The New York Times and the video was
also posted on YouTube.
There are a couple of things that you can do: you can ignore it and
pretend that it's an aberration, or you can do an examination and
determine if there is something that you can do internally to make
sure that that never happens again, Mr. Neeleman said in the video.
And I wanted to assure you as the CEO of this company that the
events that tr
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