Jeremy Saibil, Campaigner,

Jeremy Saibil is director of deliverability at Campaigner. He can be reached at jsaibil@campaigner.com.

Most Recent Articles by Jeremy Saibil, Campaigner,

CAN-SPAM, four years on

CAN-SPAM, four years on

In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for sending commercial e-mail, including mandatory inclusion of an opt-out mechanism, adding a physical address to the message and using a legitimate subject line. So four years later, what is the assessment of the CAN-SPAM Act?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.