Jeremy Saibil, Campaigner,

Jeremy Saibil is director of deliverability at Campaigner. He can be reached at jsaibil@campaigner.com.

Most Recent Articles by Jeremy Saibil, Campaigner,

CAN-SPAM, four years on

CAN-SPAM, four years on

In December of 2003, President Bush signed the CAN-SPAM Act into law. The CAN-SPAM Act set rules for sending commercial e-mail, including mandatory inclusion of an opt-out mechanism, adding a physical address to the message and using a legitimate subject line. So four years later, what is the assessment of the CAN-SPAM Act?

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Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...