Most Recent Articles by Jere Doyle
Once, marketers didn't worry about media fragmentation in their marketing plans. Having only limited means to reach consumers made it easier to determine which form of media best fit their target audience. But with the array of new media now available, marketers can find their task overwhelming.
I recently moderated a panel discussion at the September Online Media, Marketing and Advertisement (OMMA) conference that took on the thorny issue of best practices for the online lead generation industry — or lack thereof, to be more accurate. The panelists discussed the current scrutiny plaguing the industry regarding questionable practices by some online lead generation providers, including the third party sharing of consumer data and questionable use of incentives to drive the registration process. Such practices mean more consumers are getting bombarded by unsolicited and irrelevant e-mail.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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