Jenny Craig Uses New Business Objects Version For CRM

Share this article:
Jenny Craig Inc. deployed Business Objects Enterprise 6 to better manage client progress, client loyalty, direct marketing and financial analysis, San Jose, CA-based Business Objects said yesterday.


"From a business perspective, Enterprise 6 is helping us to become more information-centric as our company evolves," said Eric Triplett, Business Objects administrator at Jenny Craig. "The sweet spot is merging all of our data into the data warehouse for an enterprise-wide view of our business. Due to that single benefit, Enterprise 6 is proving to be a new, integral engine for how we manage the performance of our business."


Jenny Craig began using Business Objects as its standard query, reporting and analysis solution three years ago.


Loading customer data into its data warehouse, Jenny Craig uses Business Objects to access and analyze client data such as beginning weight, current meal plan and current weight. This analysis lets Jenny Craig assign a lifestyle score rating to client segments, or profiles, which lets the company target promotions for new diet or meal plans.


By integrating customer data with its finance department's financial analysis data, Jenny Craig can acquire insights into metrics such as cost per lead and cost per sale. Customer loyalty can be improved by understanding why clients quit certain weight-loss plans, and which of them are more responsive to a new, more tailored plan.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.