Jenny Belser

Jenny Belser is director of Enterprise Performance Systems at Quaero. Reach her

Most Recent Articles by Jenny Belser

Customer experience management in the age of social media

Customer experience management starts with an understanding of a customer's perception of their interactions with an organization. With the proliferation of social media, creating a program to effectively manage the customer experience is more complex than ever. Customers have a lot of choices on whether, how and where they interact with your organization and how they get information about products and services. How you respond to these choices determines the customer experience, which in turn defines brand experience and brand equity.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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