Jeffrey K. Rohrs

VP of marketing at ExactTarget

Most Recent Articles by Jeffrey K. Rohrs

Five misconceptions your C-suite has about e-mail

It's 10am. Do you know where your executives are? If not, rest assured that I do know one place that they aren't. They aren't somewhere talking about the finer points of your e-mail marketing strategy and how it plays an integral role in customer retention and loyalty.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...