Jeffrey K. Rohrs

VP of marketing at ExactTarget

Most Recent Articles by Jeffrey K. Rohrs

Five misconceptions your C-suite has about e-mail

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It's 10am. Do you know where your executives are? If not, rest assured that I do know one place that they aren't. They aren't somewhere talking about the finer points of your e-mail marketing strategy and how it plays an integral role in customer retention and loyalty.

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