Jeffrey K. Rohrs

VP of marketing at ExactTarget

Most Recent Articles by Jeffrey K. Rohrs

Five misconceptions your C-suite has about e-mail

It's 10am. Do you know where your executives are? If not, rest assured that I do know one place that they aren't. They aren't somewhere talking about the finer points of your e-mail marketing strategy and how it plays an integral role in customer retention and loyalty.

Sign up to our newsletters

Latest Jobs:


Company of the week


Fairfield Marketing Group, Inc.

Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.