Jeff Hayzlett of Kodak will chair Caples

Share this article:
Jeff Hayzlett
Jeff Hayzlett

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

Hayzlett began his career at Kodak in 2006 as CMO and VP of the Graphic Commu­nications Group. In his current role, he holds broad responsibilities for brand development and marketing.

Hayzlett is a passionate advocate of printing and direct marketing, and was recently inducted into the College of Business Adminis­tration Direct Marketers Hall of Fame. He is also chairman of the board of directors of the Business Marketing Association.

DMNews and parent company Haymarket Media have partnered with Caples to produce and man­age the Awards. “From a profes­sional perspective, [the Caples] is the top of the line in terms of direct marketing,” Hayzlett said.

He added that the creativity the Caples celebrate is “probably the most important factor when you're looking at breaking through the clutter. It's that campaign, that idea, that gem of something that captures your attention and says, ‘this is worth investigating.'”

Caples is accepting entries until September 29. Visit dmnews.com, or e-mail pilar.mustafa@haymarketmedia.com.

           

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US