Jeff Hayzlett of Kodak will chair Caples

Share this article:
Jeff Hayzlett
Jeff Hayzlett

Jeffrey Hayzlett, chief business development officer and VP at Eastman Kodak, will serve as General Chair of the 31st John Caples International Awards.

Hayzlett began his career at Kodak in 2006 as CMO and VP of the Graphic Commu­nications Group. In his current role, he holds broad responsibilities for brand development and marketing.

Hayzlett is a passionate advocate of printing and direct marketing, and was recently inducted into the College of Business Adminis­tration Direct Marketers Hall of Fame. He is also chairman of the board of directors of the Business Marketing Association.

DMNews and parent company Haymarket Media have partnered with Caples to produce and man­age the Awards. “From a profes­sional perspective, [the Caples] is the top of the line in terms of direct marketing,” Hayzlett said.

He added that the creativity the Caples celebrate is “probably the most important factor when you're looking at breaking through the clutter. It's that campaign, that idea, that gem of something that captures your attention and says, ‘this is worth investigating.'”

Caples is accepting entries until September 29. Visit dmnews.com, or e-mail pilar.mustafa@haymarketmedia.com.

           

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.