Most Recent Articles by Jeff Wilbur
Conceptually, it's simple. You — a legitimate sender of e-mail — provide a way for the recipient to know it's really you, and, together, we stem the tide of spam and fraudulent e-mail. Not all concepts translate into practice. Although several e-mail authentication standards exist, most senders and receivers only use some; others don't use any at all. What's a marketer to do?
Company of the Week
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.