Most Recent Articles by Jeff Wilbur
Conceptually, it's simple. You — a legitimate sender of e-mail — provide a way for the recipient to know it's really you, and, together, we stem the tide of spam and fraudulent e-mail. Not all concepts translate into practice. Although several e-mail authentication standards exist, most senders and receivers only use some; others don't use any at all. What's a marketer to do?
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.