Conceptually, it's simple. You — a legitimate sender of e-mail — provide a way for the recipient to know it's really you, and, together, we stem the tide of spam and fraudulent e-mail. Not all concepts translate into practice. Although several e-mail authentication standards exist, most senders and receivers only use some; others don't use any at all. What's a marketer to do?
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
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The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.