Conceptually, it's simple. You — a legitimate sender of e-mail — provide a way for the recipient to know it's really you, and, together, we stem the tide of spam and fraudulent e-mail. Not all concepts translate into practice. Although several e-mail authentication standards exist, most senders and receivers only use some; others don't use any at all. What's a marketer to do?
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
