Jeanette McMurtry, principal of e4marketing, is an authority on psychology-based marketing, speaking at business events worldwide. She is a Back by Popular Demand trainer, speaker, and course instructor for the DMA. McMurtry specializes in helping brands achieve unthinkable ROI and loyalty by marketing to the unconscious mind that drives 90% of consumers thoughts. She blogs at e4marketingco.blogspot.com.
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A 1963 study on obedience proves relevant to marketers today.
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The more brands give, the more they get.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
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