Jeanette McMurtry, principal of e4marketing, is an authority on psychology-based marketing, speaking at business events worldwide. She is a Back by Popular Demand trainer, speaker, and course instructor for the DMA. McMurtry specializes in helping brands achieve unthinkable ROI and loyalty by marketing to the unconscious mind that drives 90% of consumers thoughts. She blogs at e4marketingco.blogspot.com.

Latest Columns

The Psychological Power of Giving

The Psychological Power of Giving

Why it's better to give than to receive.

What Color Is Your Brand?

What Color Is Your Brand?

The answer isn't always black and white.

Using Peer Pressure to Spark a Social Movement for Your Brand

Using Peer Pressure to Spark a Social Movement for Your Brand

All of the cool kids are doing it.

Read Now Before Time Runs Out!

Read Now Before Time Runs Out!

The value of scarcity isn't a come-and-go tactic.

Getting Religious About Customer Psychology

Getting Religious About Customer Psychology

Does your brand have a devoted following?

Does Your Loyalty Program Reward or Punish Your Customers?

Does Your Loyalty Program Reward or Punish Your Customers?

How to truly leave your customers salivating for more.

Building Sales With Authority

Building Sales With Authority

A 1963 study on obedience proves relevant to marketers today.

Give Consumers a Reason to Feel

Give Consumers a Reason to Feel

Those warm fuzzies may be worth more than you think.

The Law of Reciprocity

The Law of Reciprocity

The more brands give, the more they get.

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

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