Jeanette McMurtry, principal of e4marketing, is an authority on psychology-based marketing, speaking at business events worldwide. She is a Back by Popular Demand trainer, speaker, and course instructor for the DMA. McMurtry specializes in helping brands achieve unthinkable ROI and loyalty by marketing to the unconscious mind that drives 90% of consumers thoughts. She blogs at e4marketingco.blogspot.com.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.