Jeanette McMurtry, principal of e4marketing, is an authority on psychology-based marketing, speaking at business events worldwide. She is a Back by Popular Demand trainer, speaker, and course instructor for the DMA. McMurtry specializes in helping brands achieve unthinkable ROI and loyalty by marketing to the unconscious mind that drives 90% of consumers thoughts. She blogs at e4marketingco.blogspot.com.
Those warm fuzzies may be worth more than you think.
The more brands give, the more they get.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Tap into consumers' need for validation.
Associate your brand with compelling emotions to make your CFO and your customers smile.
Marketers need to make more of an unconscious effort to reach customers.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.