J.Crew Gets Down to Business With New BTB Book

Share this article:
J.Crew plans to introduce a new business-to-business catalog aimed at corporate customers, the company said yesterday.


The book, called Corporate Sales, is expected to mail Sept. 8. The 24-page edition will be sent to a list of prospective corporate buyers and will be available online at jcrew.com/crewcorp.


The specialty retailer said it will feature 66 distinct styles for men and women that are professional yet allow for individual expression. J.Crew said the catalog will feature customer-friendly, close-up photography as well as wardrobe recommendations. Special services will include monogramming and custom embroidery services allowing businesses to personalize products with their logos. Gift cards and multiple-location shipping also will be available.


Product categories include Classics, which are staple items such as the cotton jersey turtleneck and stretch poplin shirts; J.Crew icons, including the roll-neck sweater, the barn jacket and the pocket T-shirt; Workweek separates, which include the stretch pocket shirt, chino trousers, merino wool sweaters and suiting; and Accessories, such as canvas bags with leather trim, backpacks and nylon messengers.


Along with the unisex items, the catalog also will offer styles specifically designed for women, such as the fitted broadcloth cuffed shirt, refined cotton twin sets and wool crepe suiting.


Prices are expected to range from $12.50 for a pocket T-shirt to $198 for a wool crepe suit jacket.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.