Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.
JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.
JCPenney Co. reported May 16 that its Internet sales increased 6.6% to $376 million in the first quarter of 2011, compared with Q1 2010. The Plano, Texas-based company's first quarter net sales increased 0.4% year-over-year to $3.94 billion, and net income increased 6.7% to $64 million in the quarter.
Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year.
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Fairfield Marketing Group, Inc.
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What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.