JCPenney

When brands get personal

When brands get personal

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Successful marketing is about continual evolution and flexibility in the face of constantly changing consumer preferences.

JCPenney overhauls marketing, promo strategy

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JCPenney is getting a new logo and is completely revamping its pricing, branding, promotions, as well as refreshing its stores, the retailer's new CEO Ron Johnson announced Jan. 25.

JCPenney Internet sales up in first quarter

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JCPenney Co. reported May 16 that its Internet sales increased 6.6% to $376 million in the first quarter of 2011, compared with Q1 2010. The Plano, Texas-based company's first quarter net sales increased 0.4% year-over-year to $3.94 billion, and net income increased 6.7% to $64 million in the quarter.

JCPenney's sales increase in 2010 as retailer shifts focus toward e-commerce

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Retailer JCPenney's 2010 fiscal year net sales increased 1.2% compared with fiscal 2009, the company said February 25. The company's Internet sales increased 4.4% to $1.5 billion in fiscal 2010, compared with the prior fiscal year.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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