JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
DataMentors is a full-service provider of data-as-a-service, data management, business intelligence, and campaign ...
Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.
Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.
And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.