JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.