JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.
RealtyTrac expands its lead-generation database from 1 million properties to 118 million.