JCPenney Unveils RealYou
RealYou marks Penney's second foray into custom publishing. The retail and catalog marketer also publishes Noise, a custom-published teen magazine launched last year with a circulation of 3.5 million.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.