JCPenney to drop catalogs for 'look books'

Share this article:

Retailer JCPenney is discontinuing its traditional catalog business in favor of “look books,” which refer consumers to the company's e-commerce site.

Company representatives told The Dallas Morning News that discontinuing the catalogs gives the company pricing flexibility because they had forced the retailer to set prices. However, they said the company expects to add $5 billion in sales over the next three years, with a significant amount of that coming from online.

“We're not going to stop mailing books to people,” JC Penney spokeswoman Darcie Brossart told the Morning News.

Consumer watchdog blog Consumerist panned the decision, which comes a year after JCPenney eliminated its traditional “Big Book” catalog.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »