J.C. Penney offers online window treatment tool

Share this article:

J.C. Penney has launched a custom application on its Web site at http://www.jcp.com/ that allows customers to mix, match and layer window treatments and preview how they'll look in their home.

The Window Design Center tool, which was developed internally, was designed to help make it easier for consumers to buy window treatments by enabling them to visualize the impact the treatments will have in the home.

J.C. Penney, Plano, TX, believes this will give it a significant competitive advantage in the window category.

Once online, customers can pick a window type -- standard, double, bay and so on - as well as wall color and floor color of a room in their home. The customer can then dress the window in 142,000 combinations of jcp.com's ready-made window products.

Customers can also save up to nine window designs and e-mail them to a friend to get their opinion. If the customer visits a JCPenney store, a sales associate can bring up the saved designs at a point-of-sale register and help finalize the selections, or see if the product is available in the store.

Those who need a little help designing their own window treatments can choose from a variety of pre-designed window treatment combinations. There's also an online worksheet to assist with accurate window measurements.

The Window Design Center recommends the quantity and size of each item as well as suggested hardware to finish the look and help with installation.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.