J.C. Penney Catalog Sales to Slip 20%

Share this article:
Catalog sales at J.C. Penney Co. Inc. likely will fall 20 percent for the month, the company said yesterday.


J.C. Penney also said it expects a low single-digit sales increase for department stores versus comparable-store sales last year. Also, the company said that sales for last week were on plan. The best categories for the week included home, children's and fine jewelry.


In other news, Federated Department Stores Inc. said it expects November/December comparable-store sales to be flat to down 2.5 percent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.