JC Penney Awards $300M Contract Extension to Donnelley

Share this article:
JC Penney extended R.R. Donnelley's contract for catalog production and pre-media services in a $300 million deal between the two companies, Donnelley announced yesterday.


In addition, R.R. Donnelley Logistics will provide logistical services and Moore Wallace will provide JC Penney with forms, labels, commercial printing and pick-and-pack distribution services. Moore Wallace became an R.R. Donnelley company in March as the result of a merger.


The new contract will extend Donnelley's relationship with JC Penney "far into the future," Donnelley CEO Mark A. Angelson said in a statement. He described the contract as multi-year but did not specify its length.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.