JC Penney Awards $300M Contract Extension to Donnelley

Share this article:
JC Penney extended R.R. Donnelley's contract for catalog production and pre-media services in a $300 million deal between the two companies, Donnelley announced yesterday.


In addition, R.R. Donnelley Logistics will provide logistical services and Moore Wallace will provide JC Penney with forms, labels, commercial printing and pick-and-pack distribution services. Moore Wallace became an R.R. Donnelley company in March as the result of a merger.


The new contract will extend Donnelley's relationship with JC Penney "far into the future," Donnelley CEO Mark A. Angelson said in a statement. He described the contract as multi-year but did not specify its length.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.