Jazz Catalog Rides Wave of Interest From PBS Documentary

Share this article:
A special edition of The Jazz Store catalog is dropping today to 110,000 people.


The mailing coincides with the Ken Burns documentary, "Jazz: A History of America's Music." The cataloger is a sponsor of the series, which is appearing on PBS.


Steve Brecker, president of The Jazz Store, Montclair, NJ, said the 48-page catalogs are being mailed exclusively to customers on its house database file.


The book will devote a page to the series providing consumers with the opportunity to purchase the documentary. CDs that include music featured in the series will also be available.


Since the program's initial airing nearly three weeks ago, Brecker said traffic to the company's Web site has increased from between 200 and 300 unique visitors each day to between 1,500 and 2,000. The company's call center has experienced an increase in catalog requests, a number that has jumped to 100 each day during the past two weeks.


Series sponsors are showcased at the end of each episode. The Jazz Store is featured along with its toll-free number and Web address.


"We're finding a lot of novices to jazz calling about our products and what we have to offer," Brecker said. "This series has had a great effect on us."


The Jazz Store targets jazz enthusiasts interested in the music genre as well as in collectibles and gifts. The average order size is about $62. Males account for 70 percent of the buyers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.