Jason Bishara, SLM Holdings Inc.,

Jason Bishara is CEO of SLM Holdings Inc., Deer Park, NY. Reach him at jbishara@slmbiz.com.

Most Recent Articles by Jason Bishara, SLM Holdings Inc.,

CRM software curtails arbitration

CRM software curtails arbitration

DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in direct marketing. David Ciccone, SVP at Merrill Lynch, has a maxim that succinctly describes the reason direct marketing and financial industry professionals need CRM software: "It's simple: Know your client and what you told them." This applies not just to database managers, of course, but to anyone with clients.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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