Jason Bishara, SLM Holdings Inc.,

Jason Bishara is CEO of SLM Holdings Inc., Deer Park, NY. Reach him at jbishara@slmbiz.com.

Most Recent Articles by Jason Bishara, SLM Holdings Inc.,

CRM software curtails arbitration

CRM software curtails arbitration

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DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in direct marketing. David Ciccone, SVP at Merrill Lynch, has a maxim that succinctly describes the reason direct marketing and financial industry professionals need CRM software: "It's simple: Know your client and what you told them." This applies not just to database managers, of course, but to anyone with clients.

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