DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in direct marketing. David Ciccone, SVP at Merrill Lynch, has a maxim that succinctly describes the reason direct marketing and financial industry professionals need CRM software: "It's simple: Know your client and what you told them." This applies not just to database managers, of course, but to anyone with clients.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.