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DMNews readers are familiar with customer relationship management (CRM) software and the various reasons for its use in direct marketing. David Ciccone, SVP at Merrill Lynch, has a maxim that succinctly describes the reason direct marketing and financial industry professionals need CRM software: "It's simple: Know your client and what you told them." This applies not just to database managers, of course, but to anyone with clients.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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