Most Recent Articles by Jason Oates
The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.
Do you get depressed every time you open a magazine or newspaper these days? Between stories about budget cuts, layoffs, and foreclosures — not to mention Bernie Madoff — you'd wonder if there is any good news. In the perfect storm of the global financial crisis, direct marketers all seem to be looking for a silver lining.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...