Most Recent Articles by Jason Oates
The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.
Do you get depressed every time you open a magazine or newspaper these days? Between stories about budget cuts, layoffs, and foreclosures — not to mention Bernie Madoff — you'd wonder if there is any good news. In the perfect storm of the global financial crisis, direct marketers all seem to be looking for a silver lining.
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Better relationships. Better ROI.
Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.
Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...