Jason Oates

VP, Media Services, Datran Media and GM of the company’s NetMargin and Top Colleges business lines

Most Recent Articles by Jason Oates

DRTV advertisers need e-mail for response & acquisition

DRTV advertisers need e-mail for response & acquisition

The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.

Why the education category is a smart investment in a recession

Do you get depressed every time you open a magazine or newspaper these days? Between stories about budget cuts, layoffs, and foreclosures — not to mention Bernie Madoff — you'd wonder if there is any good news. In the perfect storm of the global financial crisis, direct marketers all seem to be looking for a silver lining.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.